Business development expert Ian Brodie swapped a traditional, corporate website for a content-rich site full of useful advice. His strategy paid off and he is reaping the rewards, as Sonja Jefferson of Valuable Content reveals
Buyer behaviour has changed. Today, most people’s first port of call is the internet. But they are not looking for you, they’re looking for answers to their business problems. So you’d better make sure that your website is packed full of
valuable information that answers their questions and positions you as the trusted resource they seek.
Proving the power of good content is professional services business development expert, Ian Brodie. Ian’s experience shows how powerful the “valuable content” strategy for your website can be.